The facebook group to go with this poem is at:

http://www.facebook.com/pages/Because-youre-worth-it/249638748237


Because you're worth it



I just want you to know,
deep down in your bones,
that you are worth so much more than a cosmetic product.

I want you to feel the disgust I feel,
every time I hear them say that corny line.

I want you to feel my revulsion at their arrogance
to compare the worth of your extraordinary life and being
to anything so trivial as their skin cream.

How small does their regard for human beings have to be,
that they would make that repugnant comparison of worth?

I want to give you the freedom
to just say "no"

To just say:
"I am worth so much more than a cosmetic product,
and so are all my friends and family.
I reject this disgusting marketing,
and I am going to take a stand against it by
never buying their product however good it may be."

If we all stand together
we can wipe this scourge of vile marketing from
the face of the earth,
and the true worth of ourselves
and each other,
can once again,
shine in the clear light of day.

Why should we bother to stand up against the tyranny of degrading advertising?

Because you're worth it.



Poetry by Andrew Bindon
Read 742 times
Written on 2009-12-21 at 11:21

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Andrew Bindon
Yes. It is an insult disguised as compliment.

A lot of marketing works like that.

But the "because you're worth it" slogan is the worst I have seen for many years.

It is the complete opposite of the magnificent Mastercard advertising "for everything else there is Mastercard".

The Mastercard ads are as good as the "because you're worth it" ads are awful.

The mastercard ads acknowlegde "there are some things in life that money can't buy... for everything else there is mastercard" ... sheer genius.

I would like to see a cosmetic ad campaign that says something along the lines of: "There's a kind of beauty in the human soul that cosmetics can't touch ... for everything else there is L'Oreal" ... or whatever.
2009-12-21


Rob Graber
It is a backhanded compliment, isn't it? (Another unsettling fact about personal-care-product advertising is the way it figuratively dismembers the body, a point made by early modern feminists.) Interesting insight!
2009-12-21